AdSense ‘Force’ Expandable Ad Units on Some Publishers and Exclude Others
Posted by admin on March 18th, 2010
AdSense have today announced a new type of ad – Expandable Ad Units.
I’m pretty sure that I’ve seen these ads being tested on one of my sites (although bizarrely I am not able to use the ads as I’m not located in a country that they are available for – see below) and they are basically an ad that looks like a normal image ad but which expands when a reader interacts with it (by clicking it).
AdSense say that these ads are served on both a CPC (cost per click) or CPM (cost per impression) basis (advertisers choice). If they are CPC you only get paid if people click the ad and visit the advertiser (I have a bit of a problem with this – see below).
Ads will only be available to publishers meeting all of three criteria:
• If they’re located in North America or Europe, with a website in Dutch, English, French, German, Italian, Portuguese, or Spanish
• If they’ve added the AdSense code directly into their site’s source code
• If they’ve enabled image ads
OK – interesting. On one hand I think this is cool, while AdSense don’t say it I suspect these ads could pay more than normal ads. They’re rich media and in general advertisers wanting to use these sorts of technologies are willing to pay a premium and are generally top tier advertisers with recognizable brands and good budgets.
On the other hand a couple of concerns come to mind:
1. Why do AdSense keep offering new things to publishers in certain parts of the world?
Come on AdSense – we’re a global economy. While I’m an Aussie my sites are read by less than 4% Australians. The vast majority of my readers are in North America and the rest are largely European. I’ve ranted on this more times than I can remember. I can understand not wanting to run ads on sites where READERS are not in your target markets, but as a publisher whose blog is read by your target market, hosted by your target market and attracts other direct sponsors from your target market I would have thought you’d love to have these ads on my sites. All this does is drive me to put more and more emphasis on cutting you out of the equation and finding my own sponsors directly – something I’m having more and more success with (thanks to Lenovo this month for their sponsorship of DPS).
2. The ads are more interruptive – but don’t always generate revenue.
Some publishers will be annoyed that these ads are more interruptive than normal image ads. While AdSense say that they’ve got strict guidelines in place around what kinds of ads can be shown – when clicked they will cover parts of the publishers website. More than that, a click on the ad might not generate any revenue if the advertiser is using CPC ads. This means that an advertiser gets the benefit of someone noticing their ad and interacting with it (good for their branding) while the publisher has part of the rest of their site covered over…. and gets nothing for that.
3. Opting out of these ads is not easy.
So what if you don’t want expandable ads on your site?
AdSense makes clear in their announcement that there are ways to stop these ads appearing on your site. They give two methods – neither of which are satisfactory in my mind:
• You can block advertisers using the Competitive Ad Filter – this means going in an blocking advertisers domains from having their ads appear on your blog. This is only effective if you notice the ads and also means you’re blocking any other ads from that advertiser from appearing on your site.
• You can use the Ad Review Center – this allows you to log into the back end of your AdSense account and view all ads being targeted to your site. OK, this could work, but last time I checked my Ad Review Center (and I rarely do it because of the number of ads and the slowness of using it) to see what ads were being targeted to DPS I saw literally thousands of ads. AdSense say you can narrow it down by just viewing ‘Rich Media’ ads which is helpful – but I just checked my account and still saw hundreds of such ads on my own account. I don’t know how many were there exactly because I had to close down my browser – something about viewing 100 rich media ads on a page didn’t agree with Firefox on my computer).
OK – so my headline is a little exaggerated, you can opt out of them, but at the very least it is a chore and for some sites that get a lot of ads targeted at them it could be impossible to keep them off their site.
Note: there is a 3rd way of opting out of these ads – disable image ads. Of course this means you only will ever get text ads on your site which means less potential income.
Last Thoughts
IF I was a publisher living in one of the ‘lucky lands’ where these ads are relevant for I’d let them show on my blog. While I have some reservations I think they’re a good idea and don’t think my readers would mind them – however I wouldn’t be happy at virtually being forced to show them or for them bringing value to advertisers brands without compensation.
What do you think of them?
If you have a comment – I’d love to see it below but I’m sure the team at AdSense would love to hear it to – they have comments open on the post on their blog and there’s some good feedback for them already appearing there.
AdSense Developing ‘Category Filtering’ Feature
Posted by admin on March 18th, 2010
AdSense today announced at Adspace and on their blog that they’re developing a much requested feature for publishes – category filtering.
“Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they’ll be filtered if they’re within one of the selected categories. We’ll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.”
The feature is being launched as a beta test to a small group of publishers so don’t expect to see it too soon unless you’re in the test group.
Here’s a screenshot of what the feature currently looks like (click to enlarge):
Looks like a useful feature – particularly for those who regularly get irrelevant ads on their blog.
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AdSense Introduces Font Size Choice for Publishers
Posted by admin on March 18th, 2010
One of the more commonly requested features that I see AdSense publishers making is for the ability to be able to change font size in their ads.
The AdSense blog today announces this change:
“The font size you choose will be applied to the body of the ad, with the title scaled appropriately. In order to fit the ad text correctly, the actual font size will vary for each format size, font face, and user-specific settings such as browsers and operating systems. In addition, some formats sizes currently have very limited room, so the font size application will be most apparent in cases where the number of ads appearing in your ad units varies automatically in order to maximize your performance.
Your ads are currently set at the default size for AdSense, which is the equivalent of ’small’. You can select a new font size on an account-wide basis in the Ad Display Preference section of your My Account tab, or on an individual ad unit basis for new and existing ad units.
If you’re creating new ad units, you can choose between the AdSense default font size, your new account-wide font size (if you’ve selected one using the instructions above), or a separate size. To update existing ad units you’ve created using the Manage Ads feature, visit the ‘Manage Ads’ page under your AdSense Setup tab. Any font size changes you make on an individual ad unit basis will be maintained even if you change your account-wide default in the future.”
Also announced in the post is that the default size for ads will soon be automatically increased from ’small’ to ‘medium’. This is due to testing that they’ve done which shows that larger size is performing better.
How to Prevent and Monitor Invalid Clicks, and keep an AdSense Account in Good Standing [a Statement from AdSense]
Posted by admin on March 18th, 2010
Over the last week or two there’s been an increase amount of chatter on forums and blogs about invalid clicks and AdSense. Some of the talk has contained information that has been a little confusing and perhaps even ill-informed (and some ‘influenced’ by companies with their own agendas) – so I got in touch with AdSense and asked if they had any information to help their publishers protect themselves against invalid clicks.
The following is what they replied with – in their words it is ‘a concise guide to how to prevent and monitor invalid clicks, and keep an AdSense account in good standing.’ I hope that it is helpful to AdSense publishers everywhere:
The Google AdSense team has heard many concerns about how Google treats invalid click activity on publisher’s sites, and there have been questions on how to keep your AdSense account in good standing. The Google Ads Quality Traffic Team wants to help all publishers keep their accounts in good order, so here are some tips to keep in mind.
We understand that it’s not always possible to control the behavior of your users, but you can be proactive about monitoring your traffic, and you can take steps to ensure that your site provides a helpful and safe environment for users and advertisers. Here are some top tips for keeping your account in good standing (which you may have seen before): https://www.google.com/adsense/support/bin/answer.py?answer=23921
Expanding on the tip “Be aware of how your site is promoted.” we’d like to remind you that, should you purchase traffic to promote your site, you do so at your own risk. There are many site promotion services out there that appear to be legitimate PPC advertising companies or search engines, but actually may be sending artificial traffic to your site for their own gain. (For legal reasons, we’re not allowed to disclose the names of such services.)
To combat this, we highly recommend that you use channels to segment your traffic by source (e.g. a channel for your site’s Google AdWords traffic only). If one channel’s reports look particularly suspicious, you may want to consider unsubscribing from that traffic service. We also recommend using Analytics to slice and dice your traffic reports further to ensure that you’re receiving clicks from users who are genuinely interested in your ads.
Though we encourage you to be proactive about monitoring your site and ad traffic, we highly discourage the use of click tracking via third-party software or custom ad implementations. These methods may:
• inadvertently disclose sensitive information about you or your site to a third-party
• disrupt Google’s ad delivery or click logging in a way that violates our Terms and Conditions
In addition, click tracking may not provide you with significantly more information than you can already find in your AdSense or Analytics reports. We believe that the creative use of channels can help you gain detailed insights into your account.
If you see unusual activity on your account, feel free to submit this form to let us know: https://www.google.com/adsense/support/bin/request.py?contact=invalid_clicks_contact Please note that we will only respond if we find a significant issue with your account.
Invalid clicks can come from many sources, as described at https://www.google.com/adsense/support/bin/answer.py?answer=16737. While we’re unable to go into the details of our monitoring system, you should know that invalid clicks don’t always mean clicking on your own ads or using click bots. Our Ad Traffic Quality Team looks for numerous types of activity that may inflate advertiser costs, then takes the necessary actions to protect our advertisers.
That said, we still find that many publishers are clicking on their own ads, possibly because they feel that Google is disregarding those clicks. Keep in mind that even though we filter the revenue from an invalid click, we don’t ignore it completely. If we detect significant invalid activity on your AdSense ads, we may take action on your account to protect our advertisers from inflated costs. Here are some examples of situations in which clicking your own ads is prohibited:
• Clicking out of interest in the ad content
• Clicking to see an ad’s destination URL, such as for filtering purposes (we recommend trying the AdSense Preview Tool, available at https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=10005)
• Clicking to ensure that Google is properly registering clicks on your ads (we log all ad clicks, but it can sometimes take up to 24 hours before your reports are finalized)
• Clicking to test your website
For general invalid click questions, you can find more information at https://www.google.com/adsense/support/bin/topic.py?topic=8426
For questions about AdSense accounts disabled for invalid clicks, you can find more information at https://www.google.com/adsense/support/bin/answer.py?answer=57153.
Thanks to the team at AdSense team for providing this information.
9 Tricks I Used To Triple My AdSense Earnings In 30 Days
Posted by admin on March 18th, 2010
I have been using Google AdSense to monetize my blogs and websites for as long as I remember. In fact it was the first method I ever tried (I made a whooping $15 on my first month… back in 2005). Over the years I migrated to other methods (e.g., direct sponsors and affiliate marketing), which made AdSense become merely an inventory filler. I was still making around $1,000 monthly from it, but whenever I could I would use other methods over it.
Then some months ago I started noticing an upward trend on the CPC of my sites, and I figured that I should give AdSense another try. I started applying some tricks here and there, and the next month I made over $3,000 with it (that is combining all my sites). I was pleasantly surprised, and I decided to keep using it actively on some sites.
In this article I want to share with you the tips and tricks I used to triple my AdSense earnings in one month.
1. I added units to my Big Websites
Daily Blog Tips and Daily Writing Tips are my largest websites in terms of traffic. They are getting close to one million monthly page views (combined). Despite that I was not using AdSense on them, mainly because the direct sponsorship model was working relatively well.
Some months ago I decided to load some AdSense units on the sites, however, and the results were very positive. Around 70% of the boost I generated to my earnings came from these two sites. At the same time I managed to keep the other monetization methods working fine, and no reader ever complained about the new ads (more on that later).
Even if your blog is already making money with direct sponsors and affiliate marketing, therefore, you could still manage to increment your earnings by strategically adding some AdSense units.
2. I added units to my Small Websites
As many webmasters do, I have a bunch of small websites scattered around the web. Some are on free hosted platforms like Blogger, and others are self hosted sites that I abandoned along the way. Most of these sites still get traffic, however. Not much, but combined the numbers get decent.
I figured that adding AdSense units to all these sites could yield some money, and I was right. The main reason is that, since these are abandoned sites and don’t have loyal visitors, I can place the units very aggressively. The result was a very high CTR (Click-through rate), which compensates the small traffic levels.
Don’t underestimate the earning potential of small websites, especially if you are willing to place AdSense units aggressively.
3. I used the Large Units
If you want to make money with AdSense you’ll inevitably need to use one of these units: the 336×280 large rectangle, the 300×250 rectangle, the 120×600 large skyscraper or the 728×90 leaderboard.
Whenever I tried to use smaller units the results were disappointing. Even if I positioned them aggressively the CTR was just too low.
All four units mentioned above can produce good results, but the best performing one is by far the 336×280 large rectangle, and that is the one I used to boost my earnings.
4. I placed the Units above the Fold
My first trial was to place the 336×280 large rectangle between the post and the comments section of my blogs. The results were OK. I then decided to try placing them below the post titles for one week, and the CTR skyrocketed. In fact I still need to find a placement/unit combination that will beat placing a 336×280 unit below post titles.
I knew this rule, but I guess I needed to test and get confirmation. The rule is: if you want to make money with Google AdSense, you must place your units above the fold.
5. I Focused on Organic Traffic
My main concern with adding a large AdSense unit right below my post titles was that some of the loyal readers could get annoyed with it. At the same time I knew that loyal readers become ad blind quite fast, and that the bulk of my money would come from organic visitors (i.e., people coming via search engines to my posts).
To solve this problem I decided to display the large rectangle only on posts older than seven days (using the Why Do Work WordPress plugin). It worked like a charm, as loyal readers don’t even notice the ad units when they are browsing through my recent posts, and organic visitors almost always see the ads because they usually land on posts older than seven days.
6. I started using AdSense for Search
I was not sure how much money I would be able to make with AdSense for Search, but I was not happy with the search results provided by WordPress, so I decided to give it a shot anyway.
Currently I am making around $60 monthly with AdSense for Search. It is not much, but if you sum it over one year we are talking about $720. On top of that the search results are as relevant as you’ll get, so it is a win win situation.
7. I started using AdSense for Feeds
Another AdSense product I decided to try was the AdSense for Feeds one. I opted to display the ads below my feed items (you can also place them on top, but this would be too intrusive in my opinion). The results here were pretty good, both in terms of CTR and earnings.
You obviously need a large RSS subscriber base to make this work, but I am guessing that even with a couple thousand subscribers you could already make $100 monthly from feed ads.
8. I played around with section targeting
Section targeting is an AdSense feature that allows you to suggest specific sections of your site that should be used when matching ads. You can read more about it here.
I found that on niche and small websites section targeting can help a lot. Often times Google was displaying unrelated ads on these sites because there weren’t enough pages. After using section targeting I managed to increase the relevancy of the ads and consequently the CTRs.
9. I tested with Different Colors and Fonts
If you enabled both image and text ads on your units you should be able to customize the colors and fonts. I did some testing with both of these factors, and it helped to increase the numbers. Nothing dramatic, but it was definitely worth my time.
You just need to track your CTR for a couple of weeks. Then change the color or font and track it for another week, seeing if you can beat the original CTR. If you can, keep the new format. If you the performance decreased, try a new color or font and track the CTR for another week, until you find the optimal combination.
On my sites the best results came from making the ad units merge with the look of the site, but on some sites contrasting colors perform better, so testing is a must.
Google Adsense Alternatives
Posted by admin on March 17th, 2010
Every now and then many people get banned from Google Adsense for whatever reason. I am still a believer of the view that Google will ban you only if you have yourself done something wrong. Not otherwise. But many people have different views on it. Anyways, this post is not about how not to get banned from Google Adsense but on what are the alternatives if you get banned from Adsense. This is one of the most common question asked through email that what are the alternatives to monetize a blog or a website except Google Adsense.
Here is the list of few Google Adsense alternatives:
• Kontera – Kontera is not exactly the alternative of Google Adsense, but its something with works best with it. This is my second best choice after Adsense.
• ValueClickMedia – ValueClickMedia is one of the two best CPM/CPC based network (other being CasaleMedia). It is difficult to get accepted into it. But if you get into it with a quality site, nothing like it.
• CasaleMedia – The second best CPM/CPC based quality network which can make you good money. Not that difficult to get accepted and have many quality campaigns for good CPM and CPC.
• ClickBank – If you are new to affiliate marketing and want to try selling digital products, this is the best network available for you. You get auto accepted. They have digital products for most of the niches on the net. So whatever the niche of your website, you will find a product to sell on it.
• Adbrite – Adbrite is also a good Google Adsense alternative for making money online. This works best for website which has huge number of impressions. I use them for not-so-good type of websites which has quite high page impressions.
• Chitika – Chitika is a network which I think has learned a lot from its mistakes. There was a time it was not that good netowork. But in recent past, they have started different kinds of new products and is really becoming one of the choice of people. It has product like kontera as well.
• NeverBlueAds – My best choice for proper affiliate programs. They have good collection of advertisers and has quite good support too.
• Amazon – I use amazon by putting just one or two related books/cd/dvds link on all my sites. It is just just put one related link of a book or related product and forget it.
• TNX – A new and the best (in my opinion) link selling network which allows you to sell links on any sites (even PR0) sites (with or without traffic). So if you have a new site, you can make some money with TNX by just selling one unique link on a page.
• WidgetBucks – If you have a website related to electronics products or other shopping related sites, then you can make good money with widget bucks. It doesn’t work well with other type of sites.
• Adtoll – Adtoll is a new and promising adbrite type of advertising network, which allows you to sell your own links as well as RON links.
• TextLinkAds – Another way of making money by selling links on your website. This is loosing more and more revenue day by day, but once upon a time, it was the best.
• Adversal – If you run wallpapers, pictures or celebrity related sites and have not much problem running the pop-ups, then adversal is the best pop up network right now.
There are other networks as well, but these are the ones which I use the most and recommend.
Adsense is not always the best
Posted by admin on March 17th, 2010
I have a website related to some anti aging hormone. This site is around 3 years old and makes around $600/month consistently with adsense from last one year. This site has top3 ranking on most search engines fir some very good keywords and gets around 1000 uniques a day. So, with those 30,000 uniques and $600 in adsense, I was happy with $20 eCPM. Who wouldn’t I be? It looks like good eCPM. So, I was very happy with this site. Till two days back.
So what happened two days back?
I received an email from one of my site competitors, that he is willing to buy my site (they saw the search engine rankings for it). I told them that the site is not for sale. Then, they gave me an offer which was very difficult to refuse. An offer of $25,000 for the site. I was shocked. Is my site that worth? How he is going to monetize the site making that much money? All these questions came to my mind.
By first seeing the offer price, I was just about to sell it. But then I thought, why not try and see what he is going to do with the site. I can do that myself and see if my earnings can be increased from this site. Thats it, thats where I started researching the related sites and found that most of my competitors are not running adsense but running some affiliate links which pays very good (upto $100 per sale).
I put those affiliate links EXACTLY 48 hours from this post (exactly two days back) and here is what stats I see for those 48 hours:
So in 48 hours, thats a total of $797.52. So if I keep earning that sort of money everyday, that would be around $11,962.80 per month from this site alone. Even if I take the figures little down to $250 per day (instead of current $396.26), I should be making at-least $7,500 per month from this site, which was only making me $600 per month through adsense http://www.jimkarter.com/wp-admin/post.php?action=edit&post=127
Loading…till now.
So, adsense is not always the best way to monetize your website. If you can the right type of affiliate programs which pays good, you can surely earn much more.
So, did I sell my site for $25,000? You know the answer. At the end of month, I will update you people how the month went.
So, whats next?
As of now I have kept the adsense on the site. I will keep them for next 5 days more (total of seven days). Then I will remove them for next 7 days and will compare my affiliate earnings from these two weeks. That will decide whether I should remove adsense completely from the site or not. My feeling says, adsense will go. What do you say?
AdSense 2 Comments »
Adsense Revenue Sharing New Way
Posted by admin on March 15th, 2010
In past years there was a lot of talk about adsense revenue sharing services and possibilities for real income from such services. Revenue sharing concept is something, what slowly becomes part of our lives, and for some people new way of spending time on Internet, as You can agree with me, it is much better to spend some time on Internet and make possibility to reach few hundred bucks or few thousands, than just looking around, so that make services like HubPages and Squidoo so successful.
Problem with revenue share is, that it is not really for everybody, of course everybody can easily become part of some revenue sharing community, like those few that i mentioned, but real true is that money will be made by those ones who know to create quality content and to express their knowledge.
That is a point where starts cOOtopia, brand new, revolutionary way for revenue sharing for those who know to create quality content, but also for all those who doesn’t know how to do that! Brand new concept of revenue sharing, where everybody can make money, not matter are you producing quality original content or not. Of course quality and relevant content will be always paid better, but everything that you produce, even if that it isn’t quality, will be paid, except of classic spam. cOOtopia is now in late beta phase, we hope that will be open to public in late January 2010.
Until then cOOtopia (we like to said the online Utopia) looks, for beta testers. There was 1.000 free slots for beta testers, who will have life benefits and bonuses in this community, in moment of writing this post, there is about 700 free slots. If you are interested to take part in this revolutionary new revenue sharing project feel free to visit cOOtopia.com and leave your email and name, and we will contact You. It is free of course, and always will be free, and those first 1.000 signed members will have, except lifetime privileges which can be very well monetized, also money prizes and possibility for building excellent back links to their other sites.
If you are interested after reading this, visit cOOtopia, and if there is free slots feel free to leave your email and name and online utopia will contact you.
After that You will be in group of first 1.000 members and citizens of this new, perfect, online land, and will take part in beta testing, earning on that way, much more than other citizens of cOOtopia who enjoy community later, in direct money payments to your account adsense revenue share, and on other few ways. It cost nothing but can give you much! So, if you were in doubt until now, it is best time to visit cOOtopia and find is there free slots for another one beta member.
Obtain realistic knowledge about the topic of web traffic – go through the web site. The times have come when proper info is really at your fingertips, use this opportunity.
Who Else Wants To Make Money With Adsense?
Posted by admin on March 11th, 2010
Fact number 1: Kids in high school are making thousands of dollars every month with Adsense.
Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing Adsense ads on their web site or blog.
These are just some of the “super Adsense earner”�. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting Adsense sites.
Anyone, any age and gender can become money generating Adsense publishers as long as they what it takes. How does one go about this Internet advertising?
Writing articles for Adsense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.
This is one of the many reasons why writing original quality content articles is now the latest in marketing buzz. Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals. Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.
So why don’t all these web site owners write and submit their own articles if that is what is important?
The simple and understandable answer is that it takes time to write articles, submit them and get targeted traffic to their websites. That is why they get the services of those who can spares sometime to write the articles that would cater to their site purpose but still turn out as a good quality and unique piece of work.
To get into the Adsense marketing business and start earning some good cash, ask yourself. Did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners that wants to make money online and doing it at home.
With the boom in the Adsense market comes the need for sites to want fresh, quality and original keyword rich content. This way, web site owners can have a steady supply of articles with the proper keywords that they relate to their site contents. The result of this is seen in the sites page rank when indexed by the search engines. Which, in turn, gets moreAdsense ads to show above, below or next to the article on their website with targeted traffic.
What do people have to do?
Write quality and original content, keyword or phrase rich articles with links to your website in the resource box. Then build a website or web page with targeted keyword or phrase rich original content for the targeted traffic that originates from the articles you wrote. Finally, you will have a Google Adsense ads that are targeted to your keyword or phrase rich original content site where visitors will get to visit when they come looking for information.
A win-win situation if you think more about it. A favor for persons looking for quality content and information. For the persons writing the original content articles. And the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.
So who else wants to start earning money with Adsense. You. Everyone. Anybody. Internet marketing has many opportunities wide open for this people. Writing articles and using Adsense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.
Better not be left behind the many making millions already.
Adsense and the Internet Surfer
Posted by admin on March 11th, 2010
AdSense is an easy program to grasp: it’s a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity.
For the internet surfer audience this is probably the most straightforward model available, because they can be directed to a lot of new sites they wouldn’t have otherwise found. Needless to say, if you have an AdSense banner on your site, and a large number of visitors you’ll know it offers a great financial benefit.
But why does it work for the people clicking the links, as opposed to a standard approach?
It is aided by today’s society. With bloggers and information based articles on the internet, people may be encouraged to complete purchases, which adsense can provide links to relevant suppliers whilst also benefiting the publisher.
And the good thing about this is that it works for site visitors as well. In fact Google realized that by pleasing the people who are looking for something, and directing them to what they need faster, everybody wins.
It is because of this that a lot of websites promote through AdSense in both content and search. They do it because they ultimately learned that it works for everyone.
If we look in the past, we can realize that this kind of publicity has a great impact over the people, especially in the last few years. When we enter on a web site and we see a graphical banner, our first idea is to cancel it out of our mind, because it’s of no concern to us.
That’s why traditional banner advertising is wrong. It’s precisely because people are becoming savvy that they don’t look at a flashy banner because they think they’ll be losing their time with it.
We’ve gotten accustomed to banners that don’t interest us. And we’re accustomed to them having nice graphics. So we naturally associate the two things and think that a banner with nice graphics has nothing to tell us.
But we might look at a text-ad because we’ve grown accustomed to them being targeted at what we’re looking for. Basically these advertisements have marketed themselves into being looked at by any visitor.
This is a typical “no fluff, just stuff” situation. And in the end it means the visitors will see what they’re interested in, not some random cool graphics you throw at them.
As stated above, site visitors adopt this advertising mechanism, because it is efficient in leading them to pages of interest and can offer ton of things they really want to see. Someone coming across an article on adsense was probably looking for shoes or doing research on shoes when they came across the article.
And most importantly for everyone, including internet surfers and visitors, this scheme can only improve as the process gets further refined to make ads more relevant to what you’re looking for, not just a couple of keywords on a site.
Nowadays, it is because of AdSense that Internet surfers are looking after more interesting related things from banners, and the companies behind the site (Google and the advertiser) need to have better ideas to display, as expectations have increased a great deal.
So could “Do no evil” actually work in today’s cut throat competitive marketplace? Well, as you can see it can and it does. And you, as a visitor are the one who gets to enjoy this the most. Advertising becomes less of a burden and more of a benefit, and is still a benefit you can choose to ignore.
Less obtrusive banners; banners that you’re actually likely to be interested in and click means you’ll be less annoyed by surfing the web and feel like you as a visitor being offered a relevant service.
Although some may feel reluctant to read articles that are there purely to compel consumers, undoubtedly without this consideration they are useful. Ultimately the adverts mean that you don’t have to go back to your homepage every time you are compelled to complete a purchase.
